Gothenburg, Sweden

International Business/Marketing and Cultural Analysis of Sweden.

Thursday, January 30, 2014

There is no place like home, but I miss Sweden already

This is going to be my final blog post. It is rather lengthy, but it is a overview of all the business information I gained from this trip. All in all, it was a great experience and I was able to travel with a great group of students. I wouldn't have traded any of them for the world, even if we did have our differences at some points. Thank you JJ Shields, and Suzy Shields for instructing and enjoying the trip with us and thank you Bill Belson,...

Tuesday, January 28, 2014

Day 12 - Curling into the last night with King Shrimp

Business: We did not visit any businesses today. Leisure: I can't believe today is our last day in Sweden. It almost feels like just yesterday we landed the plane, but this has been one unforgettable experience. To top off our journey, it was time for us to go curling. As we approached the curling facility, we got a little lost. We ended up running into a indoor soccer, ping pong, basketball, and handball facility. I was excited to see tons...

Monday, January 27, 2014

Day 11 - Bert and Par in the morning

Business: This morning, Bert came to talk to us again. He started the discussion with giving us an outline of discussion, that way we could have some topics to discuss with him. Some of those topics were the changes in generations, what he likes most about his job, the challenges of his job, and more personal questions. It was interesting hearing about his RD project in India and how he is trying to make a solution for that. In addition, it was...

Day 10 - McDonalds to the Iron Chef Competition!

Business: We did not meet with any businesses today. Leisure: Today was a free day. The first full free day that I believe we have had in a long time. It was great to wake up whenever we wanted and to have a second to catch up on our blogs. After blogging in the morning we all set out for the mall to do some much needed shopping. And it was time to finally have some good ole McDonalds. I have been craving a burger for the longest time. It is...

Day 9 - Uncle Per and Autie Asa

Business:  We did not meet with any businesses today.  Leisure: This was our first opportunity to sleep in and I believe everybody took the opportunity to enjoy the extra hours of sleep. To be honest, we didn't even wake up until it was about 30 minutes away from the time to leave. Connor and I decided we deserved to hibernate for once. So no, we did not enjoy Sweden, we enjoyed the comforts of our dreams. It was aboout a 45...

Day 8 - Transforming a Vision into a Reality

Business: Today was an interesting day because we were able to learn about a more modern company called SmartEye. This is the first company that is doing research on eye tracking. Magnus Sjölin is the sales manager at SmartEye and I was at the edge of my seat for his whole presentation. The concept of eye tracking is that the eye's point of gaze, motion of the eye in relativity to the head are detected through the IR cameras, which are insensitive...

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