Bruno Independent Living Aids, Inc. Skapa Marketing Agency WirelessCar
Bill
Belson Erik
Ekholm
Martin Lundh
ABB
Robotics Autoadapt
Valea AB
Bertil Thorvaldsson Hakan
Sandberg Andrew Hammond
SKF Ball
Bearings Smart Eye AB Getinge Infection Control
Anders
Classon Magnus
Sjölin Per Norlin
ESAB
Welding & Plasma Cutting Stylt
Trampoli AB
Patric Hed Pär
Svensson
Bruno Independent Living Aids, Inc. Is a global manufacturer
of accessibility products designed to enhance the lives of those challenged by
limited mobility.
Bill Belson will describe his product development
organization and his experiences implementing lean design practices to simplify
design and meet schedules. Collaboration with designers of Toyota vehicles has
provided Bruno with valuable knowledge of Toyota engineering methods and
processes. In addition, he will detail how they challenged themselves to
initiate key elements such as customer visits, A3 problem solving and other
value added tools. Bill will describe how he helped the organization fit his
new NPD(New Product Development) system to its product development project
management practices and aligned it with its constant improvement goals. Lastly,
Bill will provide a tour and provide insight on the daily operations of the business
and valuable information about Bruno Independent Living Aids, Inc.
Bruno Independent Living Aids, Inc.
Bruno Independent Living Aids, Inc. Is a global manufacturer
of accessibility products designed to enhance the lives of those challenged by
limited mobility.
For transportation of personal mobility devices-
wheelchairs, scooters and power chairs- Bruno has designed a comprehensive
selection of Vehicle Lifts to accommodate almost any automotive vehicle. In
addition, the award-winning Valet ® Signature Seating helps get the consumer in
and out of their vehicle with ease. Bruno’s selection of straight rail and
custom curved rail Stairlifts, and Vertical Platform Lifts provides effortless
access in the home.
Burno’s international presence is augmented through their
Swedish partner, Autoadapt, for automotive solutions, and Homeadapt, basked in
the UK, for home accessibility products. Together, they are proud to supply the
world with solutions for independence.
Mission:
“Bruno is the leading provider of solutions for an
independent lifestyle.”
Business Representative: William (Bill) Belson - Director of Engineering
Bill Belson will describe his product development
organization and his experiences implementing lean design practices to simplify
design and meet schedules. Collaboration with designers of Toyota vehicles has
provided Bruno with valuable knowledge of Toyota engineering methods and
processes. In addition, he will detail how they challenged themselves to
initiate key elements such as customer visits, A3 problem solving and other
value added tools. Bill will describe how he helped the organization fit his
new NPD(New Product Development) system to its product development project
management practices and aligned it with its constant improvement goals. Lastly,
Bill will provide a tour and provide insight on the daily operations of the business
and valuable information about Bruno Independent Living Aids, Inc.
Supplemental Information:
Bill McDonough (Marketing Director), Anne Moore (Marketing
Manager), and Jay Kruger( Senior Graphic Designer) will present on Bruno
Independent Living Aids, Inc. marketing strategy and how the marketing strategy
is constantly growing and improving.
http://www.bruno.com/
Skapa is an agency specialized in creating smart online
communication. They have been helping their customers improve their business
using various online solutions ever since their start in 1996. Today, they
focus on online strategies and content marketing for their customers. They help
them create relevant content in their channels that define them so well that
Google sends visitors of better quality into their sales funnels. They call
this inbound marketing or content marketing- it’s the new SEO (Search Engine
Optimization).
Erik Ekholm is passionate about finding smart solutions for
customers’ problems and needs. He thinks it is always interesting to meet
customers as he familiarizes them with his businesses and allows them to
understand their business to the fullest. He then uses his past experiences
and proposes innovative strategies, plans, and solutions to supply the best
products possible for his customers.
http://www.bruno.com/
Skapa Marketing Agency
Skapa is an agency specialized in creating smart online
communication. They have been helping their customers improve their business
using various online solutions ever since their start in 1996. Today, they
focus on online strategies and content marketing for their customers. They help
them create relevant content in their channels that define them so well that
Google sends visitors of better quality into their sales funnels. They call
this inbound marketing or content marketing- it’s the new SEO (Search Engine
Optimization).
Business Representative: Erik Ekholm - CEO (Chief Executive Officer)
Erik Ekholm is passionate about finding smart solutions for
customers’ problems and needs. He thinks it is always interesting to meet
customers as he familiarizes them with his businesses and allows them to
understand their business to the fullest. He then uses his past experiences
and proposes innovative strategies, plans, and solutions to supply the best
products possible for his customers.
Erik will describe SEO and his experiences on smart online
communication. He will discuss the difference between great online
communication that creates emotions, engages the consumer, and/or surprises the
consumer versus poor communication practices. In addition, his presentation
will illustrate the proper utilization of the Ecosystem of marketing through
Youtube.com commercials and social media websites. Lastly, Erick will provide a
tour of the facility and will describe his day-to-day operations, challenges,
and opportunities in the smart online communication industry.
http://www.skapa.se/kommunikation-marknadsforing
WirelessCar is an automotive telematics service provider (TSP),
providing manufacturers of cars and commercial vehicles with customized
telematics services to end-customers anywhere in the world. Current reference
customers are BMW, Volvo Cars, Volvo Trucks and Volvo Construction Equipment.
They are owned by the Volvo Group, the world’s second largest heavy commercial
vehicle manufacturer, reporting into Volvo IT, leveraging their true global
service delivery network and 5000+ strong employees as resource-and knowledge
pool. This enables them to have offices and local service delivery capacity in
Sweden (HQ), North America, China, and Brazil. The factors that separate WirelessCar from the
competition is their experience, global reach, cross fertilization, innovation,
and collaboration with the “Best of the Breed.”
Through
an interactive presentation, Martin Lundh will describe his service portfolio
and the planning strategies for WirelessCar and the services provided by WirelessCar. This presentation will supply
information about the WirelessCar utility, the Connected Vehicle model, and
the prospective services for automobile producers to benefit the end user. By
defining the strengths, opportunities, threats, and weaknesses, Martin will hit
the three main constraints currently in the business: data privacy, off the
market solutions, and the entrance of big players. Lastly, he will illustrate how his career has led him to WirelessCar and his definition a successful person.
http://www.skapa.se/kommunikation-marknadsforing
WirelessCar
WirelessCar is an automotive telematics service provider (TSP),
providing manufacturers of cars and commercial vehicles with customized
telematics services to end-customers anywhere in the world. Current reference
customers are BMW, Volvo Cars, Volvo Trucks and Volvo Construction Equipment.
They are owned by the Volvo Group, the world’s second largest heavy commercial
vehicle manufacturer, reporting into Volvo IT, leveraging their true global
service delivery network and 5000+ strong employees as resource-and knowledge
pool. This enables them to have offices and local service delivery capacity in
Sweden (HQ), North America, China, and Brazil. The factors that separate WirelessCar from the
competition is their experience, global reach, cross fertilization, innovation,
and collaboration with the “Best of the Breed.”
Business Representative: Martin
Lundh – Service Portfolio
& Planning Manager
Through
an interactive presentation, Martin Lundh will describe his service portfolio
and the planning strategies for WirelessCar and the services provided by WirelessCar. This presentation will supply
information about the WirelessCar utility, the Connected Vehicle model, and
the prospective services for automobile producers to benefit the end user. By
defining the strengths, opportunities, threats, and weaknesses, Martin will hit
the three main constraints currently in the business: data privacy, off the
market solutions, and the entrance of big players. Lastly, he will illustrate how his career has led him to WirelessCar and his definition a successful person.
Mission Statement:
“Our vision is to realize the true benefits of the Connected Vehicle and be the leading provider of connected services and products to the automotive industry and its eco-systems.”
http://www.wirelesscar.com/
ABB Robotics
ABB Robotics is a global company in power and automation technologies. They have a range of different products and systems such as robots, applications, equipment, software, manufacturing cells, and automotive systems. The company in its current form was created in 1988, but its history spans over 120 years. ABB;s success has been driven particularly by a strong focus on research and development. The company maintains seven corporate research centers around the world and has continued to invest in R&D through all market conditions.
The result has been a long track record of innovation. Many of the technologies that underlie our modern society, from high-voltage DC power transmission to a revolutionary approach to ship propulsion, were developed or commercialized by ABB. Today, ABB stands as the largest supplier of industrial motors and drives, the largest provider of generators to the wind industry, and the largest supplier of power grids worldwide.
Business Representative: Bertil Thorvaldsson – Product Manager, RobotStudio
"Bert" is revered as the Steve Jobs of ABB Robotics. He affirms that Apple was successful because they paid attention to the end-user, and it was with this philosophy that Bert will present the essential models for successful business generations. The three models for discussion are re the "Legacy," "Freemium," and "App-Store" business models. With the proper business model usage, it can supply target specific companies with the proper organization for success.
Another aspect Bert will discuss is the benefits of Robot Studio and how the implementation of the software helps make everyone become more efficient at their daily operations. He believes innovation is necessary for success and it has benefits such as better productivity, reduced risks, higher margins, and satisfied customers. Another innovation Bert will elaborate on is the user stories with visual reality glasses to bring the consumer closer to the products and services provided by ABB Robotics. He will conclude the presentation with a tour of the facility and describe his day-to-day operations, challenges, and opportunities as a Product Manager.
http://www.abb.com/
Autoadapt
Autoadapt was founded in 1996 and has since grown to one of the world's leading manufacturers of car adaptation solutions for people with reduced or limited mobility. Today, Autoadapt is represented in over 50 countries worldwide, with more than 300 trained Autoadapt dealers plus an additional network of about 700 sub-dealers. Autoadapts Mission is to be a global leading provider of safe vehicle adaptation solutions for persons with reduced or limited mobility.
Autoadapt develop and produce aids for car adaptation, to give people with disabilities or limited mobility increased independence by means of competent and involved co-workers who focus on the customer. They believe that no human, in need of their products and services, should be unaware of the opportunities for a more free and independent life.
Business Representatives: Anna-Karin Holmqvist - HR Manager and Håkan Sandberg - CEO
"We have to develop the best people. You can have the best product, but if you have the wrong people. you will fail." This presentation will discuss the STAR model behavioral interview techniques, interview preparations, proper application processes, competency testing, the life of a Swedish employee, and employment benefits in Sweden. In addition, Anna-Karin will further discuss her HR role and Autoadapt's business policies and the company philosophies.
"What is your motivation for implementing your idea?" This is the main focus of Håkan Sandberg's presentation. He will discuss the steps necessary to conceptualize and properly execute a business plan. He will go into detail about the mission, vision, business idea, strategic intent, financial projections, competitive strategy statement, distribution strategy, customer strategy, brand strategy, and customer/investor relations. By the end of the presentation, students will have, at an MBA level, the steps to transform a business plan into a seven page consolidated and concise document. Lastly, Håkan will discuss the importance of cash, organic growth, trend setting, and understanding the end-user.
http://www.autoadapt.com/
Valea AB
Valea has a clear visions: they aim to be regarded as one of Europe's leading consulting firms in the field of intellectual property rights, and to be the natural choice of clients who work proactively to optimise the return on their intangible assets. They work to establish, defend and commercialize IP assets such as patents, trademarks, designs and domain names. They also manage other legal aspects that concern intangible assets such as consulting in matters of copyrights, market law and IT law. Their knowledge of technology and the law is a tool to create success for their customers as they focus on offering services covering the entire chain from concept to commercialization of IP assets. Thanks to their employees' experience and specialist knowledge as well as Valea's position on the market, they can offer clients comprehensive service in the intellectual property rights.
Business Representative: Andrew Hammond – Senior Partner
Andrew Hammond's presentation will pertain to the importance of intellectual property rights and how Valea AB establishes, defends, and commercializes IP assets such as patents, trademarks, and designs. This subject will then transition into the benefits such as money or power that intellectual property rights, IP rights, bring to the start-up company's initial balance sheet.
In addition, Andrew will discuss the proactive and strategic approach to maximizing the value of IP rights and how patents stimulate innovation. In this part of the presentation, he will describe the difference between a discovery and an invention. He will conclude with the implications of expiring patents and the procedures to mitigate profit margin declines.
Valea's Offer:
Intellectual property rights constitutes key assets in many of today's most successful companies. Valea's business and offer is to serve as a comprehensive business partner in intellectual property rights.
http://www.valea.se/en
SKF
SKF has been a leading global technology provider since 1907. Their fundamental strength is the ability to continuosly develop new technologies - then use them to create products that offer competitive advantages to their customers. They achieve this by combining hands-on experience in over 40 industries with their knowledge across the SKF technology platforms; bearings and units, seals, mechatronics, services and lubrication systems. The success is based on this knowledge, their people and their commitment to SKF Care principles.
The focus of SKF's technology development today is to reduce the environmental impact of an asset during its life-cycle, both in our own and our customers' operations. The SKF BeyondZero product portfolio is the latest example of what SKF has to offer in this area.
Business Representative: Lars - Tour Guide
Lars gave us a detailed tour of the SKF manufacturing facility. SKF provides another learning experience of a manufacturing facility. This tour will provide a visual experience from how a brick of steel is transformed into a ball-bearing. In addition, it will show how computing services, ABB robots, and assembly line workers are being utilized in lean procedures for higher product optimization. With a tour of the facility, we will ascertain a vast array of knowledge pertaining to the business procedures of SKF, the history of SKF, and the development cycle of SKF products.
http://www.skf.com/us/index.html
Smart Eye AB
Smart Eye AB was founded in 1999 to provide the market with a real-time and completely non-invasive eye, eyelid and head tracking technology for a wide range of situations - a new generation of Eye Tracking technology based on 3D measurements was born. Different scenarios and applications mean different demands on the measurement system; from relatively unconstrained laboratory system set-ups that require fast and easy ways for reconfiguration, to compact solutions suitable for large-scale automotive installations. The Multi Camera System Smart Eye Pro is today the Gold Stand for Eye Tracking in the most complex applications such as automobiles, airplanes, trucks, trains, simulators, control rooms, and many more.
Business Representative: Magnus Sjölin - Sales Manager
The initial subject of Magnus Sjölin's presentation will discuss the services provided by Smart Eye AB and the potential for societal growth and data analysis through eyelid and head tracking technology. The biggest learning experience from this presentation will consist of how to sell a product with enthusiasm, passion, and courage. By describing the core business and the technology being implemented by Smart Eye, Magnus will have the ability to demonstrate the importance of believing 100% in the vision of a company. At the end of the presentation, we will be able to tour the facility and be provided the experience to test a few Smart Eye products. The sample products that are available to use are the eye tracking video game and the advertisement eye tracking analysis.
http://www.smarteye.se/
Getinge Infection Control
Getinge Infection Control is one out of three business areas withing Getinge AB, a publicly-listed, Swedish-based group of companies. The Getinge Infection Control business area consists of two divisions; Healthcare and Life Science. For the Healthcare sector, Getinge provides solutions for infection control whereas for the Life Science sector, Getinge is a key provider of solutions for contamination prevention.
Worldwide, Getinge ranks among the leading providers of disinfectors and sterilizers within the healthcare and life sciences segments. Since its foundation in 1904, Getinge Infection Control has stood for innovation and technological progress in the field of disinfection and sterilization. Together with the other two business areas, Extended Care and Medical Systems, the entire Getinge Group focuses on state-of-the-art medical technology.
Business Representative: Per Norlin - Product Development Director
Per Norlin's presentation focuses on the responsibilities, challenges, and thought processes necessary for a successful Product Development Director. This will provide a deeper understanding of his specific position requirements of creativity, hard work, strong observation skills, and the ability to understand workflow interviews and the ability to identify bottle neck problems. He will then discuss the importance of college and the misconceptions of business success and the thought processes that will better equip college students when entering the workforce. Then, Per will depict the four steps necessary to produce a great product, which is: user studies, work flow analysis, case study scenarios, and user design validation observations. He will conclude his presentation with the description of "Skunk Work", how to best service the end-user, producing and implementing a vision, selling a vision internally, and what it means to be successful in the business world. His philosophy is one has to be structured and organized and have the ability to implement old processes and concepts and evolve them into new ideas and projects. Most importantly though, one must enjoy what they are doing and have fun.
http://www.getinge.com/
ESAB Welding & Plasma Cutting
As a logical step following his invention of the covered welding electrode back in 1904, Oscar Kjellberg founded ESAB. Since then, the company has constantly improved on existing methods and materials. At the same time, ESAB has developed new methods to meet the challenge present by technological progress. Today, the company produces consumables and equipment for virtually every welding and cutting process and application.
More than 100 years of continuous research, development and manufacture have made ESAB a world leader in welding, cutting and also an international supplier of products, know-how and services that none can match. They are dedicated to creating an enduring premier global enterprise built on a unique business culture that achieves success for their customers. It involves doing all things with integrity, respect, and candor, with a deep commitment to excellence to associates and customer as their foundation, to provide consistent delivery of world-class performance in welding & cutting solutions.
Sadly, we were unable to meet with this company and no presentation material was submitted.
http://www.esab.com/global/en/
Stylt Trampoli
Stylt Trampoli has been around for more than 20 years, and yet they are still unique at what they do. As designers, Stylt will go a few steps further than just using design as a profiling tool. As a communication agency, they see opportunities in integrating all communication in order to give clarity to the message, resulting in the right expectation to the receiver.
Stylt has its merits primarily in the experience, destination and hospitality industry and has succeeded in creating a number of very commercially viable concepts. The solutions' commercial viability have made the concepts persistent, profitable and brand-building. Stylt's core product is providing a new communication tool - storytelling. Their core competence is to stage a story using customer-centered and experience-cased communication, and their knowledge builds on the insights of the modern human condition, human desires and behaviors and also on an understanding of trends and tendencies. From these sources communicative concepts are created at a whole new level for each client focusing on experience, professionalism, design, functionality and product advantage. The result of their work are experience concepts, which become part of the new product and a key part of the customers offers.
Business Representative: Pär Svensson - PR missionary & Project Manager
Pär Svensson's core theme for his presentation will be "It's hard to ask somebody about an experience that they haven't had yet. You have to just show them." He will discuss storytelling, innovation, brand recognition, and Stylt Trampoli's process for success. Their process consists of developing a story, the designing process, and the success of their project. Some models they use to better service their customers are the Marketing Mix or Four P's model, Simon Sinek's Golden Circle and the Smile to Price model. Pär will conclude with the operations of the business and the uniqueness of the business.
"A good story becomes the foundation for clear, attractive and highly distinctive concepts."
http://www.stylt.se/
http://www.wirelesscar.com/
ABB Robotics
ABB Robotics is a global company in power and automation technologies. They have a range of different products and systems such as robots, applications, equipment, software, manufacturing cells, and automotive systems. The company in its current form was created in 1988, but its history spans over 120 years. ABB;s success has been driven particularly by a strong focus on research and development. The company maintains seven corporate research centers around the world and has continued to invest in R&D through all market conditions.The result has been a long track record of innovation. Many of the technologies that underlie our modern society, from high-voltage DC power transmission to a revolutionary approach to ship propulsion, were developed or commercialized by ABB. Today, ABB stands as the largest supplier of industrial motors and drives, the largest provider of generators to the wind industry, and the largest supplier of power grids worldwide.
Business Representative: Bertil Thorvaldsson – Product Manager, RobotStudio
"Bert" is revered as the Steve Jobs of ABB Robotics. He affirms that Apple was successful because they paid attention to the end-user, and it was with this philosophy that Bert will present the essential models for successful business generations. The three models for discussion are re the "Legacy," "Freemium," and "App-Store" business models. With the proper business model usage, it can supply target specific companies with the proper organization for success.Another aspect Bert will discuss is the benefits of Robot Studio and how the implementation of the software helps make everyone become more efficient at their daily operations. He believes innovation is necessary for success and it has benefits such as better productivity, reduced risks, higher margins, and satisfied customers. Another innovation Bert will elaborate on is the user stories with visual reality glasses to bring the consumer closer to the products and services provided by ABB Robotics. He will conclude the presentation with a tour of the facility and describe his day-to-day operations, challenges, and opportunities as a Product Manager.
http://www.abb.com/
Autoadapt
Autoadapt was founded in 1996 and has since grown to one of the world's leading manufacturers of car adaptation solutions for people with reduced or limited mobility. Today, Autoadapt is represented in over 50 countries worldwide, with more than 300 trained Autoadapt dealers plus an additional network of about 700 sub-dealers. Autoadapts Mission is to be a global leading provider of safe vehicle adaptation solutions for persons with reduced or limited mobility.Autoadapt develop and produce aids for car adaptation, to give people with disabilities or limited mobility increased independence by means of competent and involved co-workers who focus on the customer. They believe that no human, in need of their products and services, should be unaware of the opportunities for a more free and independent life.
Business Representatives: Anna-Karin Holmqvist - HR Manager and Håkan Sandberg - CEO
"We have to develop the best people. You can have the best product, but if you have the wrong people. you will fail." This presentation will discuss the STAR model behavioral interview techniques, interview preparations, proper application processes, competency testing, the life of a Swedish employee, and employment benefits in Sweden. In addition, Anna-Karin will further discuss her HR role and Autoadapt's business policies and the company philosophies."What is your motivation for implementing your idea?" This is the main focus of Håkan Sandberg's presentation. He will discuss the steps necessary to conceptualize and properly execute a business plan. He will go into detail about the mission, vision, business idea, strategic intent, financial projections, competitive strategy statement, distribution strategy, customer strategy, brand strategy, and customer/investor relations. By the end of the presentation, students will have, at an MBA level, the steps to transform a business plan into a seven page consolidated and concise document. Lastly, Håkan will discuss the importance of cash, organic growth, trend setting, and understanding the end-user.
http://www.autoadapt.com/
Valea AB
Valea has a clear visions: they aim to be regarded as one of Europe's leading consulting firms in the field of intellectual property rights, and to be the natural choice of clients who work proactively to optimise the return on their intangible assets. They work to establish, defend and commercialize IP assets such as patents, trademarks, designs and domain names. They also manage other legal aspects that concern intangible assets such as consulting in matters of copyrights, market law and IT law. Their knowledge of technology and the law is a tool to create success for their customers as they focus on offering services covering the entire chain from concept to commercialization of IP assets. Thanks to their employees' experience and specialist knowledge as well as Valea's position on the market, they can offer clients comprehensive service in the intellectual property rights.Business Representative: Andrew Hammond – Senior Partner
Andrew Hammond's presentation will pertain to the importance of intellectual property rights and how Valea AB establishes, defends, and commercializes IP assets such as patents, trademarks, and designs. This subject will then transition into the benefits such as money or power that intellectual property rights, IP rights, bring to the start-up company's initial balance sheet.
In addition, Andrew will discuss the proactive and strategic approach to maximizing the value of IP rights and how patents stimulate innovation. In this part of the presentation, he will describe the difference between a discovery and an invention. He will conclude with the implications of expiring patents and the procedures to mitigate profit margin declines.
Valea's Offer:
Intellectual property rights constitutes key assets in many of today's most successful companies. Valea's business and offer is to serve as a comprehensive business partner in intellectual property rights.
http://www.valea.se/en
SKF
SKF has been a leading global technology provider since 1907. Their fundamental strength is the ability to continuosly develop new technologies - then use them to create products that offer competitive advantages to their customers. They achieve this by combining hands-on experience in over 40 industries with their knowledge across the SKF technology platforms; bearings and units, seals, mechatronics, services and lubrication systems. The success is based on this knowledge, their people and their commitment to SKF Care principles. The focus of SKF's technology development today is to reduce the environmental impact of an asset during its life-cycle, both in our own and our customers' operations. The SKF BeyondZero product portfolio is the latest example of what SKF has to offer in this area.
Business Representative: Lars - Tour Guide
Lars gave us a detailed tour of the SKF manufacturing facility. SKF provides another learning experience of a manufacturing facility. This tour will provide a visual experience from how a brick of steel is transformed into a ball-bearing. In addition, it will show how computing services, ABB robots, and assembly line workers are being utilized in lean procedures for higher product optimization. With a tour of the facility, we will ascertain a vast array of knowledge pertaining to the business procedures of SKF, the history of SKF, and the development cycle of SKF products. http://www.skf.com/us/index.html
Smart Eye AB
Smart Eye AB was founded in 1999 to provide the market with a real-time and completely non-invasive eye, eyelid and head tracking technology for a wide range of situations - a new generation of Eye Tracking technology based on 3D measurements was born. Different scenarios and applications mean different demands on the measurement system; from relatively unconstrained laboratory system set-ups that require fast and easy ways for reconfiguration, to compact solutions suitable for large-scale automotive installations. The Multi Camera System Smart Eye Pro is today the Gold Stand for Eye Tracking in the most complex applications such as automobiles, airplanes, trucks, trains, simulators, control rooms, and many more.Business Representative: Magnus Sjölin - Sales Manager
http://www.smarteye.se/
Getinge Infection Control
Getinge Infection Control is one out of three business areas withing Getinge AB, a publicly-listed, Swedish-based group of companies. The Getinge Infection Control business area consists of two divisions; Healthcare and Life Science. For the Healthcare sector, Getinge provides solutions for infection control whereas for the Life Science sector, Getinge is a key provider of solutions for contamination prevention.Worldwide, Getinge ranks among the leading providers of disinfectors and sterilizers within the healthcare and life sciences segments. Since its foundation in 1904, Getinge Infection Control has stood for innovation and technological progress in the field of disinfection and sterilization. Together with the other two business areas, Extended Care and Medical Systems, the entire Getinge Group focuses on state-of-the-art medical technology.
Business Representative: Per Norlin - Product Development Director
Per Norlin's presentation focuses on the responsibilities, challenges, and thought processes necessary for a successful Product Development Director. This will provide a deeper understanding of his specific position requirements of creativity, hard work, strong observation skills, and the ability to understand workflow interviews and the ability to identify bottle neck problems. He will then discuss the importance of college and the misconceptions of business success and the thought processes that will better equip college students when entering the workforce. Then, Per will depict the four steps necessary to produce a great product, which is: user studies, work flow analysis, case study scenarios, and user design validation observations. He will conclude his presentation with the description of "Skunk Work", how to best service the end-user, producing and implementing a vision, selling a vision internally, and what it means to be successful in the business world. His philosophy is one has to be structured and organized and have the ability to implement old processes and concepts and evolve them into new ideas and projects. Most importantly though, one must enjoy what they are doing and have fun.http://www.getinge.com/
ESAB Welding & Plasma Cutting
As a logical step following his invention of the covered welding electrode back in 1904, Oscar Kjellberg founded ESAB. Since then, the company has constantly improved on existing methods and materials. At the same time, ESAB has developed new methods to meet the challenge present by technological progress. Today, the company produces consumables and equipment for virtually every welding and cutting process and application.More than 100 years of continuous research, development and manufacture have made ESAB a world leader in welding, cutting and also an international supplier of products, know-how and services that none can match. They are dedicated to creating an enduring premier global enterprise built on a unique business culture that achieves success for their customers. It involves doing all things with integrity, respect, and candor, with a deep commitment to excellence to associates and customer as their foundation, to provide consistent delivery of world-class performance in welding & cutting solutions.
Sadly, we were unable to meet with this company and no presentation material was submitted.
http://www.esab.com/global/en/
Stylt Trampoli
Stylt Trampoli has been around for more than 20 years, and yet they are still unique at what they do. As designers, Stylt will go a few steps further than just using design as a profiling tool. As a communication agency, they see opportunities in integrating all communication in order to give clarity to the message, resulting in the right expectation to the receiver.Stylt has its merits primarily in the experience, destination and hospitality industry and has succeeded in creating a number of very commercially viable concepts. The solutions' commercial viability have made the concepts persistent, profitable and brand-building. Stylt's core product is providing a new communication tool - storytelling. Their core competence is to stage a story using customer-centered and experience-cased communication, and their knowledge builds on the insights of the modern human condition, human desires and behaviors and also on an understanding of trends and tendencies. From these sources communicative concepts are created at a whole new level for each client focusing on experience, professionalism, design, functionality and product advantage. The result of their work are experience concepts, which become part of the new product and a key part of the customers offers.
Business Representative: Pär Svensson - PR missionary & Project Manager
Pär Svensson's core theme for his presentation will be "It's hard to ask somebody about an experience that they haven't had yet. You have to just show them." He will discuss storytelling, innovation, brand recognition, and Stylt Trampoli's process for success. Their process consists of developing a story, the designing process, and the success of their project. Some models they use to better service their customers are the Marketing Mix or Four P's model, Simon Sinek's Golden Circle and the Smile to Price model. Pär will conclude with the operations of the business and the uniqueness of the business."A good story becomes the foundation for clear, attractive and highly distinctive concepts."
http://www.stylt.se/
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